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Toast email marketing gets results

Are you missing out on easy revenue? Toast customers generate up to $4,330 in a single campaign using our automated email program.* No expertise required.

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Boost restaurant revenue with targeted email promotions

Automated

Save time with one-click campaigns that run quietly in the background.

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Integrated and data-driven

Connected across your POS and online ordering to respond to guest behaviour.

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With results you can see

Performance metrics give you insight into the effectiveness of each campaign.

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NEW

Toast customers using our full Marketing Suite (including Email Marketing) saw 63% more sales than those without it. *

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Toast customers using our full Marketing Suite (including Email Marketing) saw 63% more sales than those without it.*
Just set it and forget it. Automated campaigns do the work for you.

  • Welcome new guests

    Set rules to automatically contact first-timers and bring them back.

  • Send "Miss You" emails

    Get in front of lapsed guests and bring them back with promos.

  • Say thanks to your VIPs

    Reward regulars and big spenders and deepen their loyalty.

  • Drive specific ordering behavior

    Encourage guests who have only ordered online to order in-store — or vice versa.

Market with confidence, no matter your marketing savvy

  • Save time with an AI writing assistant

    Create custom campaigns in minutes with the help of an AI assistant that will write email copy for you. All you need to do is review.

  • Use custom templates

    Create stunning campaigns with a library of marketing templates specifically designed for restaurants like yours.

  • Never miss an opportunity

    Guided recommendations ensure the right message reaches the right guests at the right time.

  • Measure and improve

    Analyze your email performance in real time and make improvements to increase sales and market effectively, all within Toast.

Keep it simple and error-free with integrated tools

  • Automatically collect and save guest data

    No more exporting and importing emails into third-party tools.

  • Upgrade your guest lists

    Build lists for different guest types and objectives, like VIPs, birthdays, and retention.

  • Integrate with your entire restaurant

    Run your email marketing from the same platform you use for everything else.

  • Know what’s working

    See how your campaigns are performing in real time so you can increase sales and market effectively.

What should restaurants look for in a marketing platform?

For restaurants, a marketing platform should support reaching guests with relevant promotions and communications that encourage return visits. Key capabilities include targeted email campaigns, digital offers, and tools that help measure campaign performance over time. Toast supports restaurant marketing with a platform built around guest engagement, with tools that help teams run personalised campaigns, grow their audience, and track the results that matter.

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* Based on US internal Toast data of restaurants using Toast email marketing from Jan 1 – July 1 2024. Converted to AUD ($) using the 2024 IRS average exchange rate (1.516). The average open rate for emails sent via US Toast email marketing is approximately 39%. Individual results will vary.