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Connect with your guests through powerful, easy-to-use email marketing

Generate up to Can$5,100 in sales per campaign with email marketing.*

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Email promotions designed to help boost restaurant revenue

Automated

Save time with email campaigns that run automatically — designed to engage guests while you focus on service.

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Integrated and data-driven

Connect your Toast POS and online ordering system to gain insights into guest behaviour and send more targeted, meaningful messages.

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Measurable

View campaign results with clear, easy-to-understand metrics that help you see how your email marketing is performing.

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Automated email marketing campaigns generate approximately Can$5.50 in sales per send.

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Automated email marketing campaigns generate approximately Can$5.50 in sales per send.
Set it and let it run. Automated campaigns are built to help you stay connected.

  • Welcome new guests
    Set up automations to greet first-time visitors and invite them back for another visit.

  • Send “We Miss You” emails
    Reconnect with guests who haven’t stopped by in a while with thoughtful, targeted offers.

  • Thank your VIPs
    Show appreciation to your regulars and high spenders with rewards that celebrate their loyalty.

  • Encourage specific guest behaviour
    Inspire online guests to dine in — or in-store guests to order online — with personalized promotions.

Market with confidence — no marketing experience required

  • Save time with AI-powered writing tools
    Create custom campaigns in minutes with help from an AI writing assistant that drafts your email copy for you. Just review, personalise, and send.

  • Use custom templates
    Design professional-looking emails with a library of templates built specifically for restaurants.

  • Reach guests at the right moment
    Guided recommendations help you send timely, relevant messages that connect with your guests when it matters most.

  • Measure and improve
    View campaign performance with regularly updated insights — all within Toast — to help guide your next send.

Keep it simple with integrated marketing tools

  • Automatically collect guest data
    Guest details sync directly with your Toast system — no manual exports or third-party uploads required.

  • Build smarter guest lists
    Segment guests by birthdays, visit frequency, or spending habits to send personalized, relevant messages.

  • Run it all from one place
    Manage marketing, orders, payments, and reports — all from the same system you already use every day.

  • Measure what matters
    See exactly how your campaigns perform with built-in ROI tracking and insights that guide your next move.

What should restaurants look for in a marketing platform?

Restaurants benefit from a marketing platform that supports reaching guests with personalized promotions and timely communications. Key capabilities include targeted email campaigns, digital offers, and tools that help track how campaigns are performing. Toast supports restaurant marketing with a platform built around guest engagement, offering tools that help teams run targeted campaigns, track performance, and grow repeat business.

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By the end of this restaurant marketing guide, you’ll be equipped with the tools and tactics needed to create a following of loyal and loving guests.

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Restaurant employee handbook template

Use this free template to help establish restaurant employee rules and guidelines and build a custom restaurant employee handbook.

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Gusto achieves 30% faster table turnover

Gusto Italian Grill & Bar, one of the busiest restaurants in Atlantic Canada, achieved 30% Faster Table Turnover and 40% Reduced Ticket Time with Toast.

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*Footnote: Based on US internal Toast data of restaurants using Toast email marketing from Jan 1-July 1 2024. Converted to CAD ($) using the 2024 IRS average exchange rate (1.370). The average open rate for emails sent via US Toast email marketing is approximately 39%. Individual results will vary.