Restaurant Trends Report: Omelette Prices Exceed $14, and More Breakfast Trends from 2025

• Median omelette prices grew to $14.71

• Monday breakfast transactions grew 7% YoY

• Year-over-year (YoY) breakfast delivery and takeout transactions increased, while dine-in remained unchanged

BOSTON, MA — Thursday, June 5, 2025 —Toast (NYSE: TOST), the all-in-one digital platform built for restaurants, released its Q1 2025 Restaurant Trends Report, providing insight into the state of the U.S. restaurant industry through an analysis of aggregated data from selected cohorts of restaurants and in select U.S. states on the Toast platform, which serves approximately 140,000 restaurant locations as of March 31, 2025. This report also includes omelette pricing from April 2025 for the latest takeaways from restaurant menus.
View the full report on Data by Toast.

Key takeaways:

• Median omelette prices grew 5.4% to $14.71 year-over-year in April 2025 compared to April 2024

• In Q1 2025, Monday breakfast transactions grew 7% year-over-year 

• Breakfast delivery grew 15% year-over-year in Q1 2025 compared to Q1 2024

• Tips at full-service restaurants rose slightly in Q1 2025 from Q4 2024 to 19.4%

• Delaware was the best state overall for tipping

• How the avian flu in the U.S. scrambled the price of omelettes

• Median omelette prices grew to $14.71 in April 2025 from $14.54 in March 2025

• Omelette prices grew 1.2% in April 2025 compared to March 2025

• Hawaii has the most expensive omelettes in Q1 2025 ($18.67) 

• Arkansas has the least expensive omelettes in Q1 2025 ($11.53)

Toast Benchmarking powers the Restaurant Trends Report's menu insights. This tool leverages AI-based classification and allows users to compare restaurant and menu category performance against aggregated data from peer Toast restaurants.

Highly Pathogenic Avian Influenza (HPAI) outbreaks in the U.S. since 2022 have caused significant egg price volatility. These outbreaks led to the culling of millions of hens, resulting in a supply shock and impacting the egg market.

As supply plummeted, restaurant operators grappled with the rising cost of eggs just like consumers. While prices temporarily stabilized as farmers rebuilt their flocks, subsequent waves of avian flu in 2023 and 2024 triggered more price volatility. 

Many businesses were forced to absorb higher costs or adjust recipes and menu offerings. Some restaurants added egg fees, while others cut back on the number of eggs in dishes, or switched to cheaper alternatives, like liquid eggs. 

Aside from switching to liquid eggs, there aren’t many options to keep costs low for restaurants that serve omelettes. The price of omelettes on menus at Toast restaurants in the U.S. has climbed from a median price of $13.24 in March 2023 to $14.71 in April 2025. 

Restaurant omelette prices showed a steady increase from January to April 2025. Month-over-month price increases ranged from 0.5%  to 1.2% each month between January and April.

In April 2025, year-over-year (YoY) omelette prices rose 5.4% when compared to April 2024. While wholesale egg prices have fallen compared to retail prices consumers pay at the grocery store, omelette prices remain sky high on restaurant menus. 

For more insights including omelette prices by state, breakfast trends, and tipping data, read the full Restaurant Trends Report on Data by Toast.