Toast Launches “Toast Advocates,” Reimagining its Community-Led Business Referral Program

Featuring a new Advocate Hub, tiered rewards up to $2,000, and exclusive discounts to help businesses grow

BOSTON, MA — Busy businesses are built on referrals. Just as guests come through the door because of a recommendation from a friend or expert, industry professionals constantly lean on one another for advice and resources. While Toast (NYSE: TOST) has long offered a generous referral program, they now hope to build on this commitment to the community with the launch of Toast Advocates in the U.S. The refreshed program features a simplified advocate hub and a new tiered incentive structure, offering more ways to earn while helping your neighbors access industry-leading technology.

“Every day, our customers tell us about the power of community in building their businesses, from crowdsourcing recommendations to referrals that get new guests in the door,” said Kelly Esten, Chief Marketing Officer and Chief Operating Officer of Enterprise at Toast. “With the launch of a more intuitive referral experience, we’re making it easier for our Toast Advocates to do what they do best: champion the industry and get rewarded for it.”

A New Way of Referring the Businesses You Love to Toast

The launch of the Advocate Hub provides users with an easier way of recommending Toast to businesses in their community, including:

• A Unified Program: A personalized dashboard where Advocates can submit referrals and track their status and rewards in real-time.

• Scaled Incentives: Depending on their tier, Advocates can earn everything from hardware or software offers to exclusive swag, in addition to cash for successful referrals that go live.*

• Growth Resources: Access to a dedicated content library, including educational tools and a Toast Advocates LinkedIn Badge to help them share their Advocate status.

Level Up with Tiered Rewards

Toast Advocates introduces a new three-tier system—Neighbor, Regular, and Insider—that allows participants to level up their earning potential as they share Toast with more of their community.

• Neighbor: New advocates, or “Neighbors,” start by earning $1,000 for their first live referral, alongside a content library to help them land more referrals.*

• Regular: After one successful referral, advocates unlock “Regular” status, increasing their earnings to $1,250 and unlocking an exclusive hardware offer and Toast swag.*

• Insider: After three successful referrals, advocates reach the top “Insider” tier, earning $1,500 per additional live referral alongside exclusive Toast swag and software.*

In addition to the three tiers, Advocates can earn $2,000 for retail referrals that go live on Toast.*

A Win-Win for Your Network

Toast Advocates is designed to benefit both the Advocate and the business they refer to Toast. Through the new referral program, Advocates can now offer their network an exclusive hardware discount of up to $500, making it more affordable to access next-level technology from day one.*

“My work as a Toast Advocate has connected me with other operators who share the same passions, frustrations, and challenges,” said David Greengold at Juan’s Flying Burrito in New Orleans. “Introducing my peers to the software and hardware solutions Toast offers is rewarding, but not just as a financial reward. Toast Advocates creates a community that fosters an environment of mutual support and respect, and I’m grateful for the growth that I’ve felt within the program.”

To learn more about the program and join the Toast Advocates community, visit pos.toasttab.com/advocates.